In the Age of AI, Artists Are Reclaiming Their Online Presence to Prevent Identity Theft and Copyright Infringement . In the era of artificial intelligence and rampant data scraping, artists face unprecedented challenges in protecting their identity and intellectual property. Social media, once a powerful tool for self-promotion and community building, has become a double-edged sword. While it offers a platform to showcase talent, it also exposes artists to risks like deepfakes, unauthorized use of their work, and personal data exploitation. As these threats grow, many artists are reconsidering their dependence on social media and exploring alternative ways to run their businesses.